Turkey overview
Sparking interest with advertising is not enough anymore. Turkish consumers view the advertising frenzy with some scepticism and they are less inclined to respond to ads. Therefore business expansion linked to PR, consulting and marketing is more effective. The press is well developed in Turkey with a predominance of consumer-oriented publications, which make a good source of information that is both convincing and reliable at the same time. Generally, Turkish consumers rely on written information, though Internet use and online media is increasing at a phenomenal speed!